EMA's Greenlight Newsletter

Cover Story:
EMA 2010 Spring Newsletter

Since launching last year, EMA's School Gardens partnership with Yes To Carrots is thriving, with special thanks to Kellogg Garden Products who has generously donated soil, fertilizer, and amendment to each of our ten adopted schools, impacting the gardens in the most positive of ways.

In a recent visit to Brooklyn Early Education Center, garden administrator Dwayne Sherman explained the difference in a tree's growth and vigor based on the type of soil used. And what a difference quality soil makes! ........... continued »

Cover Story:
EMA 2009/2010 Winter Newsletter

In 1988 we were a concept. By 1989 we were born. Twenty years later our mission is being heard by a global audience. When we began, no one had email. Forget the Internet. In fact, cell phones were still a luxury. The world was not small. Very few people recycled. Hybrids were a concept, not a car. Global warming? And green was most definitely NOT cool. Things have changed. But we're still a work in progress. We all live in a "world" that is conscious, but we live in a big country…. A big earth. There are habits to change, people to educate and inspire. We have a lot of work to do. After twenty years, we're still just beginning.

Yes, the economy has been more challenging than any of us can remember. But with an Administration promoting a green agenda and families everywhere scrambling to understand and reevaluate how they spend their dollars and care for their families, this is exactly the perfect storm for our shift in behaviors. We have the opportunity to show people that they can save money and honor the environment at the same time. Our mission to use the media to role model is essential now, more than ever........... continued »

Cover Story:
EMA 2009 Fall Newsletter

EcoSecurities has partnered with EMA to offset the GHG emissions associated with the 20th Anniversary EMA awards. The event footprint was calculated by EMA and estimated at 40 MtCO2e (metric tons of carbon dioxide equivalent). EcoSecurities will be providing offsets from a Geothermal project in Guatemala that is verified to the Voluntary Carbon Standard and will be retired on behalf of EMA

This geothermal power project, with an expected installed capacity of 25 MW is located in Guatemala. The project will harness the power of heat stored beneath the earth's surface to generate a clean, sustainable and reliable electricity source for the local communities. Increasing electricity capacity, specifically renewable energy, is an integral part of Guatemala's development strategy. This project will help to diversify the electricity portfolio of Guatemala and provide greater stability to consumers and the national economy, whilst meeting Guatemala's increasing electricity demands.......... continued »

Cover Story:
EMA 2009 Summer Newsletter

On May 12th, the Environmental Media Association launched an exciting new program to support and encourage organic gardens in the Los Angeles Unified School District (LAUSD). Nicole Richie, Amy Smart, Anna Getty and sponsor Yes to Inc. joined in at Helen Bernstein High School for the inaugural groundbreaking. In this time of school budget crisis, we can't forget the impact that organic gardens can have on a school and student body. Students who are able to leave the confines of a classroom for an outdoor, environmental experience learn more and test higher than other students. They also make healthier food choices in their own lives and have greater self-confidence and leadership skills. Focusing on urban and lower socio-economic areas, EMA hopes to have an impact on 25 schools in the Los Angeles area by fall 2009 The launch event showcased the LAUSD program and featured students from the high school planting with the celebrities. Most importantly, the event generated significant national media attention for school gardens to the tune of almost 70 million impressions........ continued »

Cover Story:
EMA 2008 Highlights

Nineteen years. EMA has been working with the entertainment industry to message environmental content within TV, film and music for nineteen years. For the last five years, with the EMA Green Seal, we’ve been greening behind the scenes as well. There’s been quite an evolution in our world these 19 years. The environment is now a very complicated word. It’s no longer seen as “fringe,” no longer the domain of the “nature lover.” It’s firmly woven into everything we do and purchase. Dare I say, mainstream? Well, not quite, but pretty close. Alternative fuel vehicles are being integrated into every automobile line. (Our friends at Toyota, being the leaders in their field are getting ready to wow us with their next generations in fuel efficiency.) Cleaning products, food companies, beauty care and on and on are all advertising their “organic” choices. All the more reason that EMA needs to move with the times and continue to evolve our message and be the mouthpiece for our industry..... continued »

Cover Story:
ECO-CONSCIOUS G2 GALLERY SHOWCASES WORK BY RENOWNED ENVIRONMENTAL PHOTOGRAPHER ROBERT GLENN KETCHUM

World-renowned photographer and environmentalist Robert Glenn Ketchum is currently featured in an exhibit at G2 Gallery in Venice, CA. Together, G2 and Ketchum are working to support and promote conservation, education, and appreciation of our natural environment.

One of the leading environmental photographers in the United States, Robert Glenn Ketchum began his career as a rock photographer to the stars. Now, as an author, teacher, and photographer, Ketchum is dedicated to supporting the environment through his work, addressing issues such as deforestation, clean air and water, management of federal lands, rural gentrification and the preservation of wilderness.... continued »

Cover Story:
EMA Moves to New Office!

OK, it’s been nearly 20 years of EMA working with the entertainment industry to scream (I mean message) environmental content within TV, film and music. For the last 5 years, with the EMA Green Seal, we’ve been greening behind the scenes as well. All the while, working in the same old office space since 1995! So….when our lease was up, the hunt began to find the perfect space that we could build out "green." And we found it. Almost 20 years later, with green on everyone’s mind, we’re thrilled to be working in a showcase of sustainable design!

Of course, sustainable design works to reduce consumption of nonrenewable resources, at the same time enhancing the health and comfort of those working and living within. And after just a few months in our new"home," the proof of just how comfortable and productive sustainable design can be is apparent..... continued »

Cover Story:
EMA 2007 Highlights

Sun-power homes defy a cool housing market." "Tower gets high marks for its green features." Car companies vying for cleaner, lower mileage. Carbon offset wars, sprawl vs. multi-use urban growth, natural, organic and 100% organic... I'd say we've come of age. Every day "we're" in the news. Print, online, broadcast. We're what's on everyone's mind. The shift is happening and the new norm of sustainable, environmentally responsible consumerism and lifestyles are coming of age. Every corporation is recognizing that without an environmental division, their sales will ultimately suffer.... continued »

Cover Story:
the little seed

When three new moms got together to talk about creating environmentally safe spaces for their kids, an idea was hatched. Why not create an eco-friendly baby store where parents could trust that everything purchased would be safe and non-toxic yet sophisticated and hip for their baby?

Once having their children, Paige Goldberg Tolmach, Beth Birkett, and Soleil Moon Frye realized they were looking at the world with completely new eyes. Shocked by the discovery that environmental pollutants in the home are just as toxic as environmental pollutants outside of the home, they put their heads and hearts together to come up with a plan.... continued »

Cover Story:
Turning Gold into Green

The Golden Globes, that great Hollywood tradition, was tweaked this year and made even more "golden" by turning it "green." The EMA E! Golden Green Party presented by Lexus at 9900 Wilshire was a sustainable and starry success. As EMA and E! Network's relationship continues to grow, it was the logical choice to join together to put the "EMA" spin on the venerable winter tradition of the Golden Globes. Why not dazzle our guests with our signature gourmet organic cuisine prepared by great friend, Chef Akasha Richmond? 800 guests enjoyed the stunning and sophisticated eco-conscious decor created by Best Events. After the..... continued »

Cover Story:
EMA 2006 Highlights

Right now, green is cool. So cool in fact, that being environmentally "reckless” is decidedly uncool! And the beauty of this trend is that it’s crossing generational lines. Younger celebrities are encouraging their fans to "go hybrid” with the same passion that their older counterparts are role modeling for theirs. The reality is, the world could be very, very different for our children and grandchildren. This is a..... continued »

Cover Story:
Strike While The Iron... And Everything Else... is HOT

Ok, it's our time... again. This has happened before. Everyone is thinking "green.” We've had a record-breaking summer of heat, gas prices are through the roof, organic is the "new” buzz word in every market across the world and alternative fuel is common lunchtime banter. We have lived through this before. Then, things get a little better. The season changes and the heat fades, gas prices dip, school starts, the holidays approach and daily problems take precedence. Our passions fade... continued »

Cover Story:
Fairmont Hotels & Resorts Green Partnership Program

We all travel. And, we all live as green as possible. So what makes more sense than when traveling, to visit the most luxurious and greenest of hotels and resorts?

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Cover Story:
EMA 2005 Highlights

The two most important words for our future are... GO SHOPPING. I know, sounds frivolous, but what I mean is, shop sustainably. Nothing can ward off global warming more effectively than proper consumerism...

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Cover Story:
Green Power Baby Shower!

What do organic peanut butter and jam, household cleaning solution so pure you can drink, moisturizer without chemical additives, soy products, hybrid vehicles, organic spirits and sustainable fish have in common? Well that's what you want in your homes in order to raise a healthy family. Yeah, yeah, common sense, huh? Well, yes and no....

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